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Oliver Buchannon
Julie S. Kushner

Julie joined us as a writer and expert in luxury marketing. Graduate of Stanford University her academic background allows her to analyze market trends with scholarly rigor while crafting narratives that captivate and inform discerning readers.

THE $300 MILLION MOUNTAIN: HOW NETFLIX BILLIONAIRE REED HASTINGS IS ENGINEERING AMERICA'S MOST EXCLUSIVE SKI COLONY—AND REDEFINING LUXURY REAL ESTATE AT 9,000 FEET

Feb 1, 2026

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14 min read

THE $300 MILLION MOUNTAIN: HOW NETFLIX BILLIONAIRE REED HASTINGS IS ENGINEERING AMERICA'S MOST EXCLUSIVE SKI COLONY—AND REDEFINING LUXURY REAL ESTATE AT 9,000 FEET

With $100 million acquisition plus $200 million in upgrades, the Netflix co-founder transforms Utah's Powder Mountain into "Storm King on skis"—a 12,000-acre private community where $4 million lots sold out in months, world-class art installations rival museum collections, and 650 ultra-wealthy families are creating new model for mountain living amid $76 million legal battle and fierce local opposition.

Alpha and Asset
Julie S. Kushner
Alpha and Asset, +1
HOW FOUR SEASONS' 2029 RIO DEBUT SIGNALS BRAZIL'S EMERGENCE AS LATIN AMERICA'S $167 BILLION LUXURY TOURISM POWERHOUSE

Dec 21, 2025

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16 min read

HOW FOUR SEASONS' 2029 RIO DEBUT SIGNALS BRAZIL'S EMERGENCE AS LATIN AMERICA'S $167 BILLION LUXURY TOURISM POWERHOUSE

Four Seasons Hotels and Resorts partners with Catuaí Asset to transform Marina Palace into 120-room beachfront landmark, marking the brand's Brazilian return while positioning Leblon as South America's next ultra-luxury hospitality corridor amid unprecedented tourism growth and foreign investment surge.

Alpha and Asset
Julie S. Kushner
Alpha and Asset, +1
THE SIREN'S CALL: INSIDE THE $70 BILLION CONCIERGE EMPIRE THAT REFUSES TO ADVERTISE

Dec 9, 2025

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18 min read

THE SIREN'S CALL: INSIDE THE $70 BILLION CONCIERGE EMPIRE THAT REFUSES TO ADVERTISE

How a French ultra-luxury agency serving just 60 families has quietly conquered South Florida's wealthiest enclaves through strategic discretion, unprecedented property portfolios, and President Hudlev Gourdet's revolutionary approach to UHNW client acquisition.

Alpha and Asset
Julie S. Kushner
Alpha and Asset, +1
THE $70 MILLION DRIVER: HOW LANDO NORRIS'S F1 CHAMPIONSHIP CROWNS MCLAREN'S $4.73 BILLION RESURRECTION AND REDEFINES LUXURY MOTORSPORT ECONOMICS

Dec 8, 2025

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12 min read

THE $70 MILLION DRIVER: HOW LANDO NORRIS'S F1 CHAMPIONSHIP CROWNS MCLAREN'S $4.73 BILLION RESURRECTION AND REDEFINES LUXURY MOTORSPORT ECONOMICS

Britain's newest racing icon clinches his first World Championship by two points in Abu Dhabi finale, capping McLaren's extraordinary rise from pandemic bankruptcy to Formula 1's third-most valuable franchise while unlocking nine-figure sponsorship deals and reshaping driver compensation models

Alpha and Asset
Julie S. Kushner
Alpha and Asset, +1
THE GOLDEN TRIUMVIRATE: HOW ART BASEL 2025 IS ENGINEERING A $300 MILLION CULTURAL EMPIRE ACROSS THREE CONTINENTS

Dec 2, 2025

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15 min read

THE GOLDEN TRIUMVIRATE: HOW ART BASEL 2025 IS ENGINEERING A $300 MILLION CULTURAL EMPIRE ACROSS THREE CONTINENTS

With inaugural awards honoring 36 visionaries, strategic expansion into Paris, and nearly $300,000 in artist support, Art Basel's three-city strategy repositions the fair as both marketplace and cultural architect amid a contracting $57.5 billion global art economy

Alpha and Asset
Julie S. Kushner
Alpha and Asset, +1
Audi’s High‐Stakes F1 Bet: Inside the Revolut Audi F1 Team’s Road to 2026

Dec 1, 2025

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9 min read

Audi’s High‐Stakes F1 Bet: Inside the Revolut Audi F1 Team’s Road to 2026

As Audi prepares to enter Formula 1 in 2026 through a full factory takeover of Sauber, the German manufacturer is turning the sport into a test bed for electric‐hybrid innovation, sustainable fuels, and brand expansion under the banner of the Revolut Audi F1 Team.

Alpha and Asset
Julie S. Kushner
Alpha and Asset, +1
Saint Laurent's $30 Million Avenue Montaigne Bet: How Experiential Retail Became Luxury's Answer to Revenue Decline

Nov 27, 2025

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12 min read

Saint Laurent's $30 Million Avenue Montaigne Bet: How Experiential Retail Became Luxury's Answer to Revenue Decline

As Kering's second-largest brand battles a 9% revenue drop, its 12,000-square-foot Paris flagship demonstrates how ultra-luxury houses are transforming retail from transaction to theater

Alpha and Asset
Julie S. Kushner
Alpha and Asset, +1

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